one for one collaboration model

un nombre para algo que hace rato estaba tratando de nombrar... 

thanks TOMS!

TOMS Shoes + Element Skateboards are thrilled to announce the launch of a One for One Collaboration. Both influential brands are teaming up to help children around the world by giving shoes and skateboards using the TOMS One for One model¬ – shoes to protect feet from disease and skateboards to provide an alternative to the hardships of their daily life. 

For every pair of shoes purchased, TOMS will give a pair of shoes to a child in need. As part of the One for One Collaboration, for every skateboard purchased, Element will give a skateboard to a child in need. 

Element Founder Johnny Schillereff and TOMS Shoes Founder and Chief Shoe Giver Blake Mycoskie.